XStore London
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Store Address
48 Park Avenue, East 21st Street, Apt. 304
London NY 10016
Contact Info
Email: youremail@site.com
Phone: +1 408 996 1010
Fax: +1 408 996 1010
Guiding Principle
The Guiding Principles of Pilot Corporation
When the founders of Pilot Corporation Ryosuke Namiki and Masao Wada commenced business operation in 1918, they adopted the five guiding principles for the company
Three forces in balance with each other
If one leg of an ancient three-legged Chinese bronze vessel is too long or too short, it will topple over. The same thing can be said of corporate management in terms of the relationships linking the manufacturer, the seller and the consumer. We believe that if any of these three should suffer loss or gain excessive benefit at the expense of the other two, business would not run smoothly.
Shared Joys and shared sorrows
The spirit of shared joy and shared sorrow is linked to the idea of an unsinkable lifebuoy (ring buoy), our initial trademark.
The meaning extends to strong solidarity among the company’s employees, enabling them to experience both suffering and joy together in the pursuit of the same objectives. Also, the company and its sales outlets must work together in total unity to ensure mutual corporate prosperity.
Overcoming difficulties
In September 1905, the ship on which Ryosuke Namiki served as an engineer was caught in a massive gale of unusual strength in the Genkai Sea area. The ship struggled valiantly in the storm for two days and two nights, and by a miracle it narrowly escaped destruction.
Later, Ryosuke Namiki commented, “The ship was saved from this unprecedented ordeal by two principles of nautical ethos. Namely, the captain constantly made the crew practice emergency drills and he never for a moment lost awareness of the ever-present possibility of a major disaster striking coupled with the fact that the entire crew made superhuman efforts, obeyed his orders implicitly and carried out their duties unheeding of their own danger.”
Masao Wada had served as a ship’s captain, and when he heard this comment by Ryosuke Namiki, he commissioned a painting by the artist Ichiro Shirakawa of Tokyo Fine Arts School. Masao Wada showed this picture to all the employees and explained that this depicts the core spirit of mariners when overcoming difficulties.
One step, one day
A pilot is a marine guide and a leader! If constant, step-by-step progress is made, be it ever so slow, the company will eventually become top of the sector. So, we must make daily efforts to ensure we become the top firm. With this, Masao Wada named the company’s first product “Pilot”. Without constant efforts for improvement, even leaders eventually falter and fail. We have learned the truth of this through actual bitter experiences.
A very sincere approach
This means that if we make truly sincere efforts, nothing in this world is impossible. This also means that, however good our ideas or measures are, if we do not have a sincere and serious approach to our work, we will not attain success. This has been our constant, unfaltering stance in R&D, production and marketing, and we always put ourselves in the place of the customers and maintain this very sincere approach.
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