Award

Background of Reader’s Digest Trusted Brand

Reader’s Digest Asia Trusted Brands Survey (previously known as Reader’s Digest Super Brands) was launched in 1999 and has been carried out annually for the past ten years. The survey identifies which brands appeal most to affluent Asian consumers.

The survey is carried out for Reader’s Digest by The Nielsen Company via questionnaires distributed in Reader’s Digest as well as telephone interviews, covering consumers in Hong Kong, Malaysia, Philippines, Taiwan, and Singapore. Achieving Trusted Brand status is a genuine recognition of consumer’s approval. The survey reflects consumers’ choice of their most trusted and Favorited brands among the thousands available in the market. Brands which score clearly above competitors will receive a Gold Trusted Brand Awa

PILOT PEN – TRUSTED BRAND GOLD AWARD

Through the years, consumers come to recognize the Pilot name and its reputation for producing trusted, top-quality writing instruments. PILOT PEN has won Trusted Brand Gold Award (pen products category) organized by the internationally renowned Reader’s Digest magazine for 8 consecutive years in Asia and 7 consecutive years in Malaysia and Singapore. Pilot Pen is constantly innovating itself to provide consumer with excellence, quality-driven and surprise products.